The brand does not stop at the choice of the brand name . Your brand must have a tone, a mission, a vision, values and commitments, which are reflected in your visual identity , as much as in your storytelling .
that will echo those of your audiences, whose profile and expectations you have analyzed previously. Take the time towrite the “About ” page, which you can also name “Our story”, or “Manifesto”, depending on the values you hold.
Infuse this storytelling and this editorial identity into your social media publications, do not hesitate to share your backstage and what inspires you.
Branding: logo, packaging, and e-commerce site for your jewelry brand
Once you have determined the aesthetic of your products and defined the profiles of your target customers, you will be able to build the three pillars that will define your brand identity: the logo, the packaging and the website. This step is essential, even for a small business, we advise you to devote time to it.
If you’re on a budget, you could — to minimize costs — create a minimalist Shopify store using a free theme and design your logo yourself using our free logo generator . Simplicity can also be a guarantee of success.
Likewise, we have online tools that will help you choose a domain name.
If you save money on these parts, we still recommend your budget in taking professional product photos.
If you have a larger budget, we recommend working with a graphic designer to define the graphic charter that encompasses all facets of your brand, from the logo to promotional materials, including your website and personalized packaging . of your jewelry. Explore Shopify’s Design Experts portfolios to find a designer whose work resonates with your tastes.
online jewelry sales
We have brought together three French brands specializing in the sale of jewelry online. We selected them for their positioning, the design of their Shopify online stores, their brand identity and their web marketing actions.
It is in the first person singular that the creator of the Waekura brand expresses herself in the “The brand” section which demonstrates storytelling with sincerity and transparency. She recounts the different stages of the creation and evolution of her activity and her brand, increasing from year to year, without ignoring the difficult moments. This tone which plays the card of proximity is a real source of inspiration for future creators who wish to sell jewelry online!
Waekura is positioned on gold-plated jewelry with French suppliers, and at affordable prices. Note the numerous offers which encourage a first purchase, as well as all the information which reassures the customer (returns, delivery, size guide, guarantee, etc.).
The store has a feminine yet understated design and the navigation path is crystal clear.
The travel kit is a real accessory that allows you to embody the spirit of the brand and obtain additional sales on the purchase of a piece of jewelry, very suitable for occasions such as birthdays. This is the cross-selling marketing strategy.
Calabrune is a real source of inspiration for several reasons, starting with the quality of the photographs of the jewels, staged during shootings in a luminous universe. In addition, storytelling is embodied by a family history and the choices that led the brand’s creators to position themselves on mid-range jewelry inspired by the high end. In short, their bias is to offer an accessible alternative to fine jewelry, thanks to the choice of quality materials, such as Vermeil.
Also observe their blog, which allows them to inspire their audience, while being conducive to their natural referencing . Social networks also reflect this stylish and neat online store.
If you want to create a jewelry brand with a strong universe and values, commitments to the environment and craftsmanship, then Camille Enrico’s online store will be a source of inspiration!
An entire page is dedicated to the identity of the brand, which offers creative jewelery handmade by French craftsmen. Attention is paid to the brand’s commitments: short circuit, materials that respect the environment.
Furthermore, the brand specializing in embroidery on jewelry stands out for its services: personalization of embroidery, rework of embroidery or even gilding of purchased jewelry, enough to build customer loyalty!
Of course, writing a formal business plan isn’t necessarily necessary if you don’t have to convince investors. However, we strongly advise you to go through this step, because the business plan is an excellent exercise to help you master the knowledge of your audience, to clearly define your objectives, your economic model, your costs and your growth prospects. In short, all the factors that will determine the success of your business.
Download our free business plan template to personalize according to the project you want to launch.
How to write a good business model: the guide .
The second part of this article will be devoted to the logistical aspects of selling jewelry online: making the jewelry, managing a team and a workspace, and setting up an online store. jewelry.